I tell stories
that hit different

I'm Juan Jeff Latunos. I love learning new things, writing headlines, and figuring out how to make people care about a conversation or a product. I grew up watching sports, basketball and combat sports especially, and that same rush is what got me into this industry in the first place. These days, tennis is what I play in my off time.

Over the last four years, I've gone from breaking down the business of MMA on a podcast to leading content teams for global names, managing editors, copywriters, and designers across combat sports orgs and media brands. My job isn't really about the final cut. It's about the idea before it: the strategy, the headline, the thing that makes someone stop scrolling.